EMPLOYMENT OPPORTUNITIES
Social Media Coordinator (Part-Time)
Job Overview and Application Form
The Social Media Coordinator (part-time) plans, creates, posts, and monitors social media content for the Park. The Coordinator is responsible for creating and carrying out master storytelling for the organization. Content creation requires in-person and collaborative work. Together with the Communications Support team and others, the Coordinator will establish and regularly update a master social media calendar, plan ahead for upcoming events and other marketing priorities. The Coordinator is expected to arrive with an understanding of Meta management, TikTok reels and streaming, and YouTube channel maintenance, including a basic strategy for optimal posting days, times, channels, and content types.
Content must promote the organization’s mission and values, drive visitation, and increase donor support across multiple platforms. Community management responsibilities include working with the Park Operations Manager, Communications Support team and others to encourage engagement and interactions and respond to comments using appropriate brand voice. The Coordinator should be eager to test, learn, adjust, and optimize approaches based on data and feedback.
All content creation and streaming must happen on site, but editing, posting and monitoring may be done remotely by a proven Coordinator. This position has significant room for growth depending on the success of social media campaigns.
The Park has equipment available for social media content production, and the Coordinator will be expected to know or learn how to make best use of it.
RESPONSIBILITIES & ESSENTIAL FUNCTIONS
Social Media Strategy Development
- Support the development and execute a comprehensive social media strategy to increase brand awareness, engagement, and lead generation
- Identify key social media platforms for the brand and create tailored strategies for each
- Stay up to date on the latest trends and best practices in social media and adapt strategies accordingly
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Content Creation
- Create high-quality, on-brand, engaging content for all social media channels, including Facebook, Instagram, TikTok, YouTube, and more
- Produce a variety of content types, including but not limited to posts, photography, videos, graphics, long-form streaming, and shorts
- Collaborate with the Communications and Special Events teams to align content with overall marketing goals and campaigns
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Community Management
- Monitor social media channels for interactions, including comments and direct messages
- Respond promptly to customer inquiries and feedback in a friendly, professional manner
- Adhere to the established guidelines and voice of the organization
- Foster meaningful connections and conversations with the audience
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Analytics & Reporting
- Track and analyze social media performance using analytics tools
- Prepare regular reports on key metrics, insights, and trends
- Use data-driven insights to optimize strategies and improve campaign effectiveness
- Work within a budget and report on related expenditures
SKILLS & QUALIFICATIONS
- Solid understanding of social media platforms, their respective audiences, and how each platform can be used to achieve different goals
- Proficiency in content creation tools and software (e.g., Adobe Creative Suite, Canva),Â
- Proficiency in content scheduling and performance analysis software with Meta Business Suite
- Strong written and verbal communication skills with a keen eye for detail and design
- Ability to work both independently and collaboratively in a fast-paced environment
- Ability to follow directions about on-site procedures and behavior precisely and comprehensively
- Initiative to communicate clearly and routinely with other staff and volunteers
- Proficiency in photography, videography, and editing
- Capacity to independently learn to use new equipment
- Experience with creating graphics for social media
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EDUCATION & EXPERIENCE
- College degree preferred, with emphasis on communications, marketing, journalism, or PR; meaningful work and/or volunteer experience also considered
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LICENSING, CERTIFICATION, and/or REGISTRATION
- Valid US driver’s license and reliable transportation
WORK ENVIRONMENT
- Some flexibility in the weekly number of hours, with a maximum of 20 unless approved
- Regular weekend availability required
- Requires weekly time on site coordinating talent for and gathering audio-visual materials for content
- Requires reliable transportation to and from a rural area
- Requires prolonged standing or sitting, significant walking, and some bending, stooping, and stretching
- Requires hand-eye coordination and manual dexterity sufficient to operate a keyboard, telephone, and other office and computer equipment, cameras, harnesses, gimbals, and other related equipment
- Must remain flexible and available to provide assistance for any emergency situations
COMPENSATION
- This position offers $9-$12 for qualified individuals dependent upon experience